Embracing agility and efficiency to transform the impossible into possible

Adam Craig, an integral part of the Source One team, assumed the role of Chief Operating Officer in 2022 after serving in multiple executive roles since joining the company in 2020. His leadership extends beyond operations, as he also serves as the chairman of the Compliance & Responsibility Board, a position that showcases his dedication to ethical business practices and sustainability.

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Under his leadership, the Compliance & Responsibility Board has strengthened its commitment to considering both social and environmental impacts in the supply chain. Mr. Craig has pioneered several initiatives aimed at enhancing operational efficiency while also prioritizing social responsibility and environmental stewardship.

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An alumnus of the University of Massachusetts Amherst and the Moses Brown School in Providence, RI, Mr. Craig brings a wealth of knowledge and experience to his role at Source One. His ability to balance business objectives with societal and environmental concerns reflects his commitment to running a sustainable, responsible, and successful operation.

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Mr. Craig's strategic vision and operational expertise, combined with his dedication to ethical and sustainable practices, have been instrumental in driving the success of Source One and position him as a forward-thinking leader in the industry.

Jonathan Elfassy is a McGill graduate with a Finance degree (BComm). Jonathan has a background in banking and financial analysis as he formerly worked for Laurentian Bank and Rosen Partnerships. Over the last few years, Jonathan has since then began trading and sourcing commodities. Over the pandemic, Jonathan processed over 20M USD worth of PPE transactions.

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Jonathan now specializes in sourcing electronic components, as well as regular branded every-day household goods (such as cleaning products, food items, and consumer products). Jonathan's main strengths are negotiating contracts, structuring deals and managing a sales team that focuses on developing Source One Global's outreach across North America and the Middle East.

Erik Norden started his career in manufacturing and outsourcing nearly a decade ago. Since then he’s grown into an entrepreneur and investor, and runs an industry-agnostic consultancy. Erik stands out as an individual with exceptional drive to succeed, charisma, and outstanding networking skills, putting together new business acquaintances with old, seemingly effortlessly and quickly. He has done this all with good humor while being self-effacing and modest. He has been an extreme value-add to SOG.

John Cummings is our Director of Supply Chain Northeast Region. Although he is family in our organization now, JC came to us from a position as Director of Sales for a regional foodservice broadliner. He brings a wealth of experience reflecting his integrity as a Registered Representative in financial services with Northwestern Mutual, and Roth Capital and as a specialist with Paychex and other financial service companies. Notably, JC was top gun and Regional Vice President for Tuition Management Systems and has managed national and international customer service teams as well. He leverages expertise in manufacturing customer service, financial and foodservice sales, and from experience running his own small business. You can count on JC to follow up and provide a high level of support.

Brad Cutler, President and CEO of The Cut Agency, is a dynamic leader in Sports and Entertainment Marketing, with a proven track record of driving strategic growth and building high-impact partnerships. Based in Miami, FL, Brad is a graduate of American University and launched his career with the Washington Wizards, serving within the Basketball Operations department during the team’s high-profile era under Michael Jordan. He subsequently spent over 11 years with the NBA, excelling across various departments and gaining invaluable expertise in league operations and brand partnerships.

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Following his NBA tenure, Brad held senior leadership roles as President of Athlete Marketing at KCB Sports Marketing and President of Marketing at Rosenhaus Sports. He has successfully crafted endorsement deals, sponsorships, and event appearances for top-tier athletes and brands. With his deep understanding of corporate sports structures, Brad brings strategic insights and business acumen to Source One, helping identify new opportunities, foster innovative collaborations, and drive sustained growth. His extensive network across sports, entertainment, and corporate sectors makes him an invaluable advisor in developing mutually beneficial partnerships and scaling the company’s impact in key markets.

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Aaron Nussdorf is a seasoned professional in brand building and new client development. As an excellent driving force for business development and client acquisition at Source One, Aaron brings a wealth of experience and expertise. He is also a seasoned entrepreneur, investor, and founder, leveraging his extensive background to foster growth and innovation within the company.

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